Podcasting has rapidly evolved from a niche hobby into a mainstream media powerhouse. Today, millions of listeners across the globe are subscribing daily, making podcasts one of the fastest-growing content platforms of the digital age. But what’s driving this surge in popularity?

In a world filled with noise, where content is produced at an overwhelming pace, standing out requires more than just having something to say, it demands clarity of purpose. This is where your “why” comes into play. Before microphones are switched on and scripts are drafted, understanding the true reason behind why you’re starting a podcast series is absolutely essential.